Elizabethheartz: Singapore Tea Festival 2018

Saturday, 22 September 2018

Singapore Tea Festival 2018

SINGAPORE, 29 AUGUST 2018 – Tea lovers, rejoice! Singapore Tea Festival (STF) 2018 makes a comeback this September following an overwhelming success last year. With 30 tea and tea-related brands, as well as interactive and educational tea workshops taking place under one roof, make your way to Basement 4, ION Orchard from 21st to 23rd Sept 2018 and join the par-tea as STF celebrates all things tea over three exciting days.

The second instalment of STF will feature over a hundred different types and blends of tea, and aims to inspire more people to discover and experience tea through dialogue and tastings. STF also offers a platform for tea lovers to meet tea makers and purveyors, strengthening the community. The festival will also host a selection of workshops, where attendees can learn from the best in the industry – from traditional tea appreciation to modern kombucha making. Seeing a threefold increase in exhibitors from 2017, the festival will spark greater awareness and interest in tea, and satisfy all curious palates – from the tea-inquisitive to the tea-connoisseur. Visitors can redeem a complimentary Yixing Purple Clay glazed porcelain cup by registering at teapasar’s booth, allowing them to sample teas from all our merchants. A $5 discount will also be given to first time users of teapasar who spend a minimum of $50 on the platform.

World’s First Global Omni-channel Marketplace for Tea to Launch at STFThis year’s STF is proudly organised by teapasar (www.teapasar.com), the world’s first global omni-channel marketplace powered by machine learning taste prediction technology. It features an extensive range of local and international tea brands, as well as exclusive and rare tea direct from farms that consumers can purchase.teapasar comprises three pillars namely the tea marketplace, ProfilePrint and Taste Map. ProfilePrint is a taste profile mapping and metabolomic fingerprinting technology that powers teapasar by creating a unique fingerprint through the scanning of tea leaves. This allows teapasar to accurately match consumers’ unique taste preferences to the profile of every tea on the teapasar database. While many feel the need to taste tea before a purchase is made, consumers can now discover their preferred tea and explore similar options with teapasar’s taste profile algorithm.

At the festival, consumers can first create their personalised taste profiles and browse the offerings online, then sample the teas at the merchant booths, and finally make purchases online at teapasar.com. In pursuit of the drive towards a more convenient, cashless Singapore, teapasar has partnered with NETS to introduce QR code payment options for this year’s festival. This will allow consumers to scan the NETS QR code on the webpage, while those on mobile can make payment directly through their NETS ATM card on NETSPay.

A total of 28 booths~

Modern blends:
The 1872 Clipper Tea Co.
Antea Social
Tea Depot
Sucre
Kindred Teas
Hush Teabar
Gryphon Tea
Pin Tea
Kittea
Pintree Pantry
Australian Tea Masters
A.muse Projects
Infusion-de-vie

Classic blends:
Tea Chapters
Yixing Xuan Teahouse
OVP
Camellia茗岩®
Parchmen & Co
Pekoe& Imp

Lifestyle:
Troops on Print
Lydia Syiariel
Euphoramics
&natural
Fizzicle Kombucha

Beyond our shores:
ITO EN
Brew Me
Matchaya

Here are some of the booths as a sneak peek for you~ There are so many interesting things to see and discover, be sure to visit the event while it is still around till Sunday!