Presenting sneak previews of upcoming new brands from USA, France, Taiwan, Israel and Korea! A total of 14 brands awaits! I will be splitting them into a few blog posts, and some have giveaway, so stay tuned!
Once again, thanks to Sasa Singapore for inviting me! I had so much fun and I cant wait to share with you all!
Today I'll be sharing with you a brand call Minus 417
"Your face is your canvas. Before makeup and other enhancers, beauty starts with your skincare." - MOTY FRIDMAN
Born in Israel, Moty Fridman is recognized in the art world as an accomplished and innovative sculptor. Though his art work has been around for years, Moty decided to enter another realm of beauty: skincare. In 2003, Moty founded -417, a global skincare brand sold in more than 15 countries including France, Switzerland, Russia, Denmark and Argentina. Moty‘s modernist philosophy extends to beauty and beyond. As an artist, Moty‘s continual passion for beauty and purity inspired him to create skincare products as the tools to help women become a master of their own art. -417‘s products are laid out in an order much like how an artist would paint, beginning with products to "prepare the canvas."
Trailer of brand
-417 is an exclusive and unique line of natural skincare products based on natural active components and minerals from the lowest place in the world – the Dead Sea. The company's name has been accepted as an international brand symbolizing the exact location below sea level of the Dead Sea at the time of the company's foundation. Moty collaborated with a team of chemists at the top research laboratories in Europe to develop products and treatments with formulas combining well-being and technology for a positive transformation effect on body and mind.
"Dead Sea" - this sea and the whole region on its shore is very much alive. The Dead Sea lies some 400 m below sea level at the lowest point on the earth's surface, and is a part of the Syrian - East Africa Rift Valley, flanked by the Judean Mountains to the west and the Moab mountains to the east.
The water of the Dead Sea contains 21 minerals including magnesium, calcium, bromine and potassium. 12 of these are found in no other sea or ocean and some are recognized for imparting a relaxed feeling, nourishing the skin, activating the circulatory system and for easing rheumatic discomfort and metabolic disorders.
Contains all the essential vitamins and oils to soothe and moisturize dry and cracked skin! The recovery mud mask from -417 has Vitamin B5 and Vitamin E to provide your skin with vitamins to stay looking healthy and young.
A pampering experience to come and grateful for the opportunity to bring in these without having to travel to the Dead Sea, thanks to Sasa Singapore!
Exclusive at Sasa Singapore!
FB - Click Here
IG - Click Here
No comments:
Post a Comment